Elementum is more than a provider of physical precious metals. Elementum sees itself as a strategic, long-term partner for building, optimizing and protecting wealth with foresight – supported by an owner-managed family business that thinks in generations and seeks to create real value for families, entrepreneurs and future generations.
In a world that is becoming ever faster, louder and more contradictory, many people are looking for clarity. For orientation. For solutions that do not react to headlines, but are built on substance.
This is exactly where Elementum’s committment begins.
We do not see ourselves as a pure precious metals dealer. We see ourselves as a strategic partner for people who want not only to build wealth, but also to protect it, structure it and preserve it across generations. Elementum describes itself as a long-term partner for wealth protection with foresight – with transparent structures, personal guidance and a clear focus on real, physical assets.
A FAMILY BUSINESS WITH VALUES, ROOTS AND A FUTURE
Elementum is the life’s work of the Pravica family. On its website, the company is explicitly described as a family business that has already been built over three generations. Founder Bojan Pravica stands for the original idea: To create financial security, freedom and prosperity not only for himself, but for families and future generations. At the same time, it is clear that Elementum today is shaped not only by the founder, but is actively co-led by the second generation and already being further developed by the third generation with fresh ideas. It is precisely this combination of experience, responsibility and future-oriented thinking that forms the heart and success of a true family business.
What does that mean for us?
We do not think in quarters, but in decades. Not in short-term effects, but in lasting values. Not in interchangeable financial products, but in solutions designed to provide long-term stability for families, entrepreneurs and wealth. On our website, this attitude is clearly stated: To create, protect and preserve value.
“MORE FOR SURE” – WHAT THIS CLAIM REALLY MEANS
Elementum’s guiding principle is: “More For Sure”. Behind this is not a sensational advertising slogan, but a concrete and substantive claim. For Elementum, “more” does not mean only more precious metals. It also means more knowledge, more financial security, more independence, more liquidity, more tax efficiency, more substance and more wealth perspective for people who want to structure their assets consciously and responsibly. On the homepage, this claim is addressed directly with formulations such as “With Security, More Precious Metals” and “Added Value Through Strategy”.
For Elementum, true wealth protection therefore does not begin with speculation, but with personal responsibility, education, structure, strategy and ownership. Anyone who bears responsibility for family, business or wealth does not need operational frenzy, but a resilient concept.
THE VALUES ELEMENTUM STANDS FOR
Elementum stands for more than just a name. Behind Elementum are clear values that shape our thinking, our actions and our way of working together. They are the foundation of everything we do and provide guidance on our shared path into the future.
- Integrity means acting honestly, reliably and according to clear moral principles at all times. Trust is created where words and actions are aligned. That is why integrity is not merely an aspiration for Elementum, but a daily attitude.
- Innovation is an essential part of our identity. We believe in new ideas, in creativity and in the courage to actively shape change. For us, innovation means recognizing opportunities, taking modern paths and consciously helping shape the future.
- Collaboration is of great importance to Elementum. We are convinced that real strength arises where people connect, partnerships grow and common goals are pursued. Global networking and mutual support make it possible to achieve more than anyone could alone.
- Excellence is reflected in our commitment to the highest quality. We do not want merely to be good, but to keep improving, to act responsibly and to give our best in everything we do. For us, excellence is a continuous process, not a one-time goal.
- Customer focus is at the center of our actions. Loyalty, care and genuine responsibility toward every individual shape the way we interact with people. We listen, understand needs and are committed to building long-term, trusting relationships.
- Sustainability means using resources responsibly and making decisions with the future in mind. We think long term and believe that sustainable action is the foundation of stable development and lasting success.
- Growth at Elementum stands for continuous development, progress and moving forward together. We do not simply want to grow, but to learn together, become stronger and create a stable future that people can rely on.
Elementum stands for values that connect, inspire and provide orientation. They form the foundation of our work and our vision. Because only with integrity, innovation, collaboration, excellence, customer focus, sustainability and growth can a future be shaped that endures.
FINANCIAL EDUCATION AS THE FOUNDATION OF SELF-DETERMINATION
Elementum stands for financial education because good decisions are always based on understanding. Knowledge creates orientation. Orientation creates security. And security creates the ability to act.
That is exactly why Elementum focuses not only on products, but also on education and access to information. This includes the Academy, the blog, a video library with explanatory videos, well-trained cooperation partners and Elementum employees. The offering is complemented by lectures and events. On the website, this transfer of knowledge is clearly presented as part of the overall offering – particularly through the Elementum Academy as well as informational and event formats on strategy, precious metals and wealth protection.
Our commitment here is clear and unequivocal: Complex financial relationships should become understandable. Not to lecture people, but to enable them to make informed and therefore self-determined decisions.
THE ORDER OF OUR PRIORITIES: SECURITY BEFORE RETURN
Elementum stands for a clear hierarchy of priorities. First comes wealth security, second liquidity and only third return.
This order is not accidental. This order is the expression of an attitude.
What use is a high return on paper if security, access or ownership are not clearly defined when it truly matters? In its strategy and risk prevention, Elementum repeatedly emphasizes this very basic idea:
Protection, structure, security of ownership and liquidity planning come at the beginning of every sensible wealth strategy.
That is why Elementum focuses on real physical assets rather than monetary claims. On direct ownership rather than a creditor position. On transparent structures rather than opacity and toxic products.
MAXIMUM SECURITY THROUGH CLEAR STRUCTURES AND REAL ASSETS
When Elementum speaks about security, it does so not in abstract terms, but concretely.
Several parameters are listed on the homepage:
Physical precious metals without issuer risk, storage in the customer’s name, strict separation between the trading company and the storage service provider, control of the use of funds, bank-independent storage in Switzerland, LBMA Good Delivery quality, annual inventory audits by BDO Switzerland, all-risk insurance and 24/7 monitoring of the storage facilities. In addition, assets are stored in multiple high-security bonded warehouses in Switzerland.
The decisive point is this: At Elementum, security is not a buzzword, but a system.
A system of ownership, control, separation of responsibilities, high-quality storage and ultimately independent verification mechanisms. For many people, that is exactly what makes the difference between an ordinary product and a strategic wealth solution.
DIVERSIFICATION INSTEAD OF DEPENDENCE ON A SINGLE ASSET CLASS
Elementum also stands for smart risk diversification. The central image here is the Three-Spoke Rule, which is described on the homepage as a proven strategy for sustainable wealth structuring. The idea behind it is not to concentrate wealth one-sidedly, but to distribute it stably across several supporting areas. These may include real estate, precious metals, securities and liquid reserves as part of a balanced overall structure. The goal is not short-term return, but long-term stability, flexibility and resilience.
Translated into Elementum’s philosophy, this means: Precious metals alone are not a substitute for all other positions. But they are an important part of a sound wealth architecture. Not as an extreme position, but as a stabilizing building block.
STRATEGIC ACTION INSTEAD OF MERE BUYING
All Elementum trading companies in Europe describe themselves, according to their own positioning, as “The Precious Metals Strategists” and do not simply sell gold and silver, but a carefully thought-out strategy. A central example of this is the 7-Star Strategy, which is described on the homepage as a systematic approach.
Through this strategy – with market understanding, with price advantages through 7 investment discounts and VAT savings, with various legally regulated non-cash benefits, the average cost method and gold-silver-ratio-oriented allocation – it becomes possible to build up more precious metal substance. The focus is explicitly on planned, long-term and intelligent action rather than hectic reactions to market movements. The primary goal of this strategy is to increase the amount of physical precious metals through various approaches without having to invest more capital.
This fits the company’s classic core attitude: Strategies should be legally compliant, understandable, sustainable, objective and value-based. They should not impress, but function. Not through loudness, but through system.
INDIVIDUAL SOLUTIONS FOR DIFFERENT REALITIES OF LIFE
Elementum does not stand for standardization and uniform approaches. Elementum stands much more for tailor-made strategies that are aligned with the actual realities of people’s lives and communities. At the center is a new dimension of financial security, independence, freedom and prosperity – built on personal responsibility, legal opportunities, knowledge, strategy, foresight and substance.
The basic orientation is clear: Elementum develops solutions for private individuals, children and families, for entrepreneurs and companies, but also for foundations, cooperatives, family offices, associations and other communities. Because every life situation places different demands on protection, wealth building, responsibility and future planning.
Particularly noteworthy is the strategic orientation for families. Here, Elementum positions itself as a precious metals strategist with a special concept for multigenerational wealth building: The multigenerational Family Treasure.
This model creates the possibility not only to secure wealth for the present, but to build it systematically across generations. Individually assigned storage spaces, confidentiality and the benefits of a jointly conceived solution offer families a high degree of protection, overview, continuity and inner stability. In this way, wealth can not only be preserved, but also passed on responsibly to children and grandchildren.
Entrepreneurs also benefit from a clear strategic perspective. Elementum thinks in terms of solutions not only for the company itself, but also for owners, managing directors and employees. That is precisely where a major advantage lies: Wealth protection, liquidity planning and tax-efficient structuring are not viewed in isolation, but are intelligently connected. This creates concepts that promote business stability, secure reserves, expand room for action and at the same time sensibly align private and business interests.
In addition, this approach also offers major advantages for other types of entities. Foundations can structure wealth responsibly and with long-term value preservation. Cooperatives benefit from models that are sustainable for the group, with clear allocation and a long-term perspective. Family offices receive solutions that combine discretion, structure and multigenerational wealth protection. Associations and other structures can build reserves with substance and secure assets within a stable, transparent framework.
That is exactly where Elementum’s special strength lies: Not every family needs the same solution. Not every entrepreneur faces the same operational challenges. Not every foundation, cooperative or other legal structure pursues the same goals. And not every phase of life requires the same structure. That is why it is not about templates, but about viable, individual concepts that fit the respective situation – responsible, forward-looking and geared toward sustainable prosperity.
A RESPONSIBLE VIEW OF THE FUTURE / OUTLOOK
An exact prediction of the future is fundamentally impossible. Too many factors influence developments – and many of them are unforeseeable. Elementum stands for an objective yet responsible view ahead. The future is never certain. Markets, politics, technology, society itself and personal life circumstances are constantly changing. That is why Elementum rejects oversimplified narratives.
For us, the rule is: Fear is not a good advisor. Greed is no better.
Anyone who wants to structure wealth responsibly does not need short-term price fantasies, but long-term clarity. No salvation promises, no false expectations, but resilient scenarios. No emotional exaggeration, but factual preparation for all kinds of developments.
That is why we do not think about the future in absolute predictions, but in possibilities, probabilities and consequences. Positive scenarios, negative scenarios, trend scenarios. Responsibility begins for us where all three scenarios are taken seriously.
POLITICALLY AND RELIGIOUSLY NEUTRAL IN STANCE, BUT CLEAR IN OUR VALUES
Elementum stands for seriousness, discretion, stability and long-term trust. In communication, however, this also means: The Elementum group of companies should not and must not be confused or equated with the personal worldviews of individual persons.
On the homepage of Elementum International AG, it is explicitly stated that the views of individuals working for the company do not automatically reflect the opinion of the company. This factual separation and clarification is important – in order to guarantee clarity, professionalism and trust for our customers.
At the same time, Elementum sets out a clear ethical foundation in its statement of values based on family, transparency, innovation, prosperity, a positive mindset, ethics and responsibility. Behind this is a view of humanity that places respect, reliability, collaboration and long-term thinking at the center.
For us, that means: We want to unite, not divide. We want to provide orientation, not ideological charge. We want to strengthen trust, not polarize.
WHAT ELEMENTUM DOES NOT STAND FOR
As clearly as Elementum formulates its positive values, it must be just as clear what the group of companies does not stand for.
Elementum most certainly does not stand for any kind of apocalyptic mood. Not for Armageddon rhetoric, not for alarmism. Not for political or religious combat communication. Not for personal worldviews being presented or interpreted as a corporate position. And not for loud proclamations that generate short-term attention, but destroy long-term trust.
Instead, Elementum stands for calm and reliable strength. For objective orientation. For ordered thinking in wild and turbulent times. For strategic action instead of emotional overreaction. And for the conviction that lasting prosperity does not arise from fear, but from responsibility, knowledge and substance.
As the founder of Elementum, I look back on more than 45 years of national and international experience in the financial services industry. In my experience, correct forecasts are extremely rare, even among the world’s largest banks and asset managers. Most predictions ultimately prove to be entirely or at least partially wrong. That is why it is always advisable to treat forecasts about the future with caution.
OUR CONCLUSION
Elementum stands as an example of a family business shaped by its founder, carried by the second generation and reimagined by the third. For real assets instead of abstract promises. For education instead of ignorance. For security instead of activism. For diversification instead of dependence. For strategy instead of chance. For humanity instead of hardness and violence. And for wealth that not only sustains our lives today, but also makes tomorrow possible and sustainable.
Or, to put it in one sentence: Elementum stands for calm and reliable strength in a loud and turbulent world.
How can you buy precious metals cheaply and store them safely?
Elementum Deutschland GmbH, based in Sindelfingen (Germany), specializes in trading physical precious metals. Customers who purchase precious metals from Elementum Deutschland (or one of the other national Elementum companies in five European countries) can store them in the renowned high-security vaulting facilities in the St. Gotthard Massif in Switzerland at Elementum International AG.
Of course, you also have the option of purchasing gold and silver directly and having it delivered to your desired address. However, storing silver in the so-called open duty-free warehouse (“offenes Zollfreilager”) at St. Gotthard offers decisive tax advantages:
- The 19% value added tax customary in Germany is completely waived on purchases and sales – a considerable price advantage that effectively secures you 19% more silver for your money.
- If you store your silver in this high-security vault, you can sell it back to Elementum Deutschland GmbH at any time – without any bureaucratic hassle and also without VAT, as the trade takes place within the duty-free warehouse. You will receive the funds via bank wire.
- VAT is only payable when you physically remove the stored silver – either by picking it up in person (after prior notification) or by having it shipped to your address.
More silver, more return
Thanks to duty-free storage, you receive 19% more physical silver when you buy. This additional amount also participates in the performance of the silver price if it rises – a leverage effect that significantly improves your return opportunities.
About Elementum
Elementum is a second-generation, owner-managed family business. Trust, consistency, and long-term thinking are at the heart of our philosophy. The Board of Directors of Elementum International AG is composed of internationally renowned experts in the money and precious metals markets, including economists, analysts, university professors, and precious metals specialists. This in-depth expertise forms the backbone of our actions – for your security, your assets, and your future.
About the Author
Bojan Pravica
Founder of Elementum
Elementum is more than just a company – it is the life’s work of the Pravica family, built with love and dedication over three generations to ensure security and financial prosperity. Founded by Bojan Pravica, a man who came from humble beginnings, Elementum embodies the ceaseless desire for freedom and a happy, carefree life.
Bojan Pravica knows the challenges of life from personal experience. Having grown up in poverty, he saw first-hand how worries and uncertainties can weigh heavily on a family’s life. These experiences left a deep mark on him and fuelled a tireless desire to provide a better life for his family. In doing so, he wanted to do more than just build up a financial cushion. He wanted to leave a legacy for everyone who matters to him. To this day, Bojan Pravica continues this legacy together with his children and grandchildren, determined to pass on values such as financial security, freedom and prosperity. A native of Slovenia, Mr Pravica has lived in Germany since 1973. For over 45 years, he has worked as an independent entrepreneur in various areas of training for financial service providers, as well as a seminar leader both at home and abroad, and as the initiator and developer of financial companies offering exclusive products in the fields of property, insurance, securities, investment funds, unit-linked policies, and specialised product offerings in the precious metals sector.
Contact
Rockstone News & Research
Stephan Bogner (Dipl. Kfm., FH)
Müligässli 1, 8598 Bottighofen
Switzerland
Phone: +41-71-5896911
Email: info@rockstone-news.com
Disclaimer: This article may contain links to external third-party websites. Elementum is not responsible for the content of these external sites and expressly distances itself from all information provided there. At the time the links were created, no unlawful content was identifiable. This article does not constitute a recommendation to buy or sell. Elementum International AG is a Swiss company that specializes exclusively in the storage of physical precious metals in a high-security vault facility located in the St. Gotthard mountain massif in Central Switzerland. The Board of Directors and Executive Management of Elementum International AG have been selected solely based on their professional expertise and long-standing experience in precious metals markets. As these individuals may also be professionally active outside their roles at Elementum International AG, the company has no influence over their external activities and respects their right to freedom of expression. Therefore, the views expressed by persons working with or for Elementum do not necessarily reflect the opinion of Elementum International AG. Investments in precious metals are subject to risks, including those specific to the structure of this market. Please read our full risk disclosures and consult a licensed financial advisor before making any investment decisions. Neither the author, Elementum International AG, nor Elementum Deutschland GmbH assume any liability for actions taken based on the information provided. Past performance is not indicative of future results. The cover picture has been obtained and licenced from 123rf.com.
